Overview
A Super Bowl champion, now an NFL position coach, came to VERBED with his first product: a patent-pending football training aid built to replicate the intensity and feel of real on-field contact. He had a strong product, deep credibility, and the endorsement of some of the most respected figures in football. What the opportunity lacked was the commercial infrastructure to match that credibility.
The Mandate
Starting from his fully formed vision, we built the brand in full, including its identity, logo, visual language, and competitive positioning, and engineered a partnership and investment presentation worthy of the credibility he had spent a career earning.
Outcome
The product enters the market with an institutional-grade brand and a commercial package built to perform at the highest levels of sport and commerce, and the founder is pursuing manufacturers, retail and licensing partners, and investors from a position of genuine strength.
A public company with billions in market cap at stake
Investor materials for a multi-billion-dollar consumer VC
A confident board update for an uncertain market
From overlooked to 3x oversubscribed
A first fund worthy of a global name
LP materials that raised $190M, 30% over target
From first raise to strategic exit
The M&A package that created millions in accretive value
From wholesaler to scalable platform
The $1.6B presentation
Partnership conversations at the industry's biggest week
A global rebrand and product launch
A decade as an extension of the executive team
A brand from scratch for a Super Bowl champion
Carrying authority into new clinical ground
AGM preparation while the CEO closed multiple acquisitions
